Apple Music has reached 60 million users – paying subscribers and people trialing the service for free – in the past four years, since its launch. The number was shared by Eddy Cue, Apple’s SVP in charge of services.
That definitely represents solid growth for Apple Music, and yet it still lags behind Spotify – that service announced it has passed 100 million paying users back in April. Apple Music gained 10 million subscribers in the first six months after launch, and went up to 20 million in December 2016. In April 2018 the number climbed to 40 million, and a report from July last year claimed it actually scored more paying users than Spotify in the US. Clearly though, it’s another situation entirely when you factor in the rest of the world.
Beats 1, the Apple Music-exclusive radio station, has “tens of millions of listeners”.